<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/aea71e8d-a512-44f1-9181-8e8d3a0a5a7c/Info.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/aea71e8d-a512-44f1-9181-8e8d3a0a5a7c/Info.svg" width="40px" /> The Business Portfolio Map also called "Business Model Portfolio" visualizes all of your existing businesses, as well as all of your new growth initiatives. This overall view shows you if your company is prone to disruption, at risk, or if you are prepared for the future.

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/a69a16b4-d06c-459a-b1bd-5a459da5df44/Tip.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/a69a16b4-d06c-459a-b1bd-5a459da5df44/Tip.svg" width="40px" /> Overall Guidance

</aside>

• What is your financial performance philosophy?
• What arenas do you want to play in the long term?
• What strategic key resources and capabilities do you want to develop?

↑ Return (Exploit)

(+)———- ☠️ Death & Disruption Risk ———-(-)→

↑ Expected Return (Explore)

(+)———- ☠️ Innovation Risk ———-(-)→

↖

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/b53f6232-2a15-43a4-9f07-eed8fac051d8/Tip.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/b53f6232-2a15-43a4-9f07-eed8fac051d8/Tip.svg" width="40px" /> Transfer Guidance

</aside>

• In which case will explore projects be integrated into existing profit and loss divisions? How?
• In which case will explore projects be integrated into new divisions? How will a new division be set up?
• How will explore projects be protected from being swallowed by dominant established business models?

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/1d8ff50a-8256-42fc-8c65-a60b7e6bc4dc/Tip.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/1d8ff50a-8256-42fc-8c65-a60b7e6bc4dc/Tip.svg" width="40px" /> Explore Guidance

</aside>

• What performance indicators do you want to prioritize for your explore projects?
• Does your exploration boundaries fit with your strategic direction?
• What key resources and capabilities do you want to prioritize?

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/98ec0692-7b32-48d2-b79d-bd191a806d97/Info.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/98ec0692-7b32-48d2-b79d-bd191a806d97/Info.svg" width="40px" /> Explore Portfolio your portfolio of innovation projects, new business models, new value prepositions, new products and services, all mapped out in terms of Expected Return and Innovation Risk.

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/8896f6c0-9d16-49ef-bd54-2e9994d079c2/Tip.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/8896f6c0-9d16-49ef-bd54-2e9994d079c2/Tip.svg" width="40px" /> Exploit Guidance

</aside>

• What are your short term financial performance targets?
• What are your business model improvement targets?
• Have you considered how to develop or improve value proposition for existing businesses?

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/e71cf3b9-73a8-4293-af40-d1cc39cc1e96/Info.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/e71cf3b9-73a8-4293-af40-d1cc39cc1e96/Info.svg" width="40px" /> Exploit Portfolio your portfolio of existing businesses, value propositions, products and services, all mapped out in terms of Return and Death and Disruption Risk.

</aside>

📚 Helpful Resources

• What is the Portfolio Map? Video by Strategyzer
• Business Model Portfolio Part 3: The Business Portfolio Map - by Alex Osterwalder & Yves Pigneur
• Business Model Evolution Using the Portfolio Map - by Alex Osterwalder & Yves Pigneur

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/2e80748d-c885-4434-9a09-54357bbabf4f/Note.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/875e5e04-b58c-441f-850b-bed049da73a4/2e80748d-c885-4434-9a09-54357bbabf4f/Note.svg" width="40px" /> Use the trigger questions to help you set explicit boundaries for your portfolio actions.

</aside>